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Local Optimizations for the Apple Watch
Yes, I was one of the estimated 1 million people who purchased the Apple Watch on first day that pre-orders became available. Of course my purchase came from the need to study the local...
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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan
Postal direct mail – in the era of Facebook, Google, and Amazon – may seem to the digital marketing enthusiast to be a remnant of the past. There’s nothing “cool” about direct mail: no IPOs, APIs, or...
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Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
Facebook is piloting a new program that will bring reviews from top food publications to select restaurant pages across America. Hot on the heels of partnering with media outlets like Buzzfeed and The...
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Are You Ready For the Marriage of Google and Twitter?
Getting access to the pulse of the world through a renowned UGC platform such as Twitter is a dream come true for Google. The competitive advantage will help them steal market share from Apple, which...
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Uber Partners With Foursquare to Combine Local Search and Transportation
Uber has formed yet another partnership, this time with local search recommendation app, Foursquare, that will give the car service an even greater advantage over competitors like Lyft and Curb. The...
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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing
My career in local marketing started in 1985. My first job was with an agency, Wahlstrom & Company, where we specialized in national brands that marketed their local outlets (e.g., branches,...
View ArticleLocation-Based Basics to Improve Your Marketing Results
Location, location, location. Our mindset and choice sets are all heavily influenced by the physical space we occupy and our proximity to a desired location, person or event. Consumers now carry tools...
View ArticleLocal Marketing – Formula for Success
I am often asked, usually at cocktail parties, “How do you create the optimum allocation for local media?” and “How much should I put towards search, display, directories, promotion, etc.?” Now, of...
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Google Local Pack Is 233 Percent More Important
How will the recent modifications Google made to its Local Map Pack impact your local strategy? With Google’s recent reduction of Local Map Pack positions from seven to three, the importance of getting...
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Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
In early August, Google made some major changes to its “Local Pack” search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of...
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